How Do You ‘Give Love’ On Christmas? Let Bo’s Coffee Count The Ways - News Everyday
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How Do You ‘Give Love’ On Christmas? Let Bo’s Coffee Count The Ways

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The song “Give Love On Christmas Day” talks about trying to find a present that is better than anything you get from a store. Photo by Bo's Coffee/Press Release
Photo by Bo's Coffee/Press Release

The song “Give Love On Christmas Day” talks about trying to find a present that is better than anything you get from a store.

At Bo’s Coffee, the holidays are all about “Give Love,” as coffee lovers can find ways to show love for others in different forms and ways.

The Filipino-owned chain of coffee shops recently launched its holiday campaign, which urges people to spend time with loved ones over through get-togethers, celebrations over a sumptuous feast, and gift giving.

 As a way of giving back to its roots, Bo’s Coffee incorporates the symbols and elements of Sagada and Philippine coffee to its Coffee Card design. The design includes Sagada’s scenery and the weave pattern of the Cordillera Autonomous Region. Photo by Bo's Coffee/Press Release

This is truly reflective with Bo’s Coffee’s holiday offers, where you can show love and “Give Love” by gifting family members and loved ones with something special this season—like embracing them with the warmth of coffee.

“Our gift merchandise aims to give impact to our local farmers and social enterprise partners in a positive way,” said Bo’s Coffee CEO Steve Benitez.

Bo’s Coffee is introducing its Reloadable Card and Planner, both of which highlight the beauty and uniqueness of the Philippines and its coffee.

Philippine weave designs have been incorporated into Bo’s Coffee’s holiday designs like in the cups. Philippine coffee, as shown in the glass sticker, is actually the coffee plant that has been transformed into a Christmas wreath.

The Bo’s Coffee Planner comes in Bo’s brand colors black and maroon and highlights the elements of the Philippine flag and coffee. Photo by Bo's Coffee/Press Release

As a way of giving back to its roots, Bo’s Coffee incorporates the symbols and elements of Sagada and Philippine coffee to its Coffee Card design. The design includes Sagada’s scenery and the weave pattern of the Cordillera Autonomous Region. The details on the card are hand-painted. Also highlighted are first of the five Philippine coffee origins—Matutum, Kitanglad, Apo, and Benguet.

The Bo’s Coffee Planner, which comes in Black and Maroon (the brand’s colors), also highlights the elements of the Philippine flag and coffee. Some of the planner cover elements are hand drawn to focus on Filipino artistry and there are indigenous weaves in the pattern. The Bo’s Coffee Planner is nationalistic, well-designed and functional and is your perfect partner for 2020.

You can get the Bo’s Coffee Planner, Electronic Gift Certificates and other rewards by earning points through the Bo’s Coffee Mobile Application, which is another part of the brand’s digital initiatives.

The song “Give Love On Christmas Day” talks about trying to find a present that is better than anything you get from a store. Photo by Bo's Coffee/Press Release

Aside from selected gift merchandise and the new Bo’s Coffee Card, included in the Bo’s Coffee’s “Give Love” holiday campaign are the Single Serve Philippine Coffee, merchandise available in stores, and the Holiday Beverages: Dark Mocha Macadamia Froccino, Mocha Hazelnut Froccino and Almond ButtercrunchFroccino. For pastries, included are Chocolate Mousse Cake and Queso de Bola Cheesecake.

The Bo’s Coffee holiday beverages also incorporate flavors that can be traditionally found in Christmas setting. The Dark Mocha Macadamia is a blend of dark chocolate, coffee and macadamia.

The song “Give Love On Christmas Day” talks about trying to find a present that is better than anything you get from a store. Photo by Bo's Coffee/Press Release

Almond ButtercrunchFroccino has caramel, nut, chocolate and coffee while Mocha Hazelnut Froccino is a blend of hazelnut spread and coffee.

Bo’s Coffee is a Filipino-owned enterprise founded in Cebu in 1996. It has over 100 branches in the Philippines. Bo’s Coffee is known for sourcing its coffee beans from farmers in Sagada, Mountain Province, Mt. Kitanglad in Bukidnon, Mt. Matutum in South Cotabato and Mt. Apo in Davao.

News Everyday works with the top brands in the country to reach out to the Eastern Visayas market. For inquiries, please send an email to editor@newseveryday.org.

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